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Marketing Strategy is NOT Scary!

You’re here to guide, heal, and transform lives—not to spend hours figuring out marketing. But without a clear, aligned strategy, marketing can feel overwhelming, frustrating, and time-consuming. Without the right approach, it’s easy to feel stuck, unsure of where to focus, and frustrated by the lack of results.

With 38+ years of service-based marketing experience, I empower wellbeing and holistic coaches, therapists, and practitioners to create a simple, effective marketing strategy that effortlessly attracts your dream clients—without the stress or confusion.

If you’re tired of guessing, second-guessing, or avoiding marketing altogether, let’s craft a strategy that feels natural, aligns with your purpose, and eliminates the overwhelm—so you can focus on the work that truly matters to you.

What if your marketing felt effortless?

Imagine....
  • Knowing exactly what to say to attract your dream clients.

  • Showing up confidently & consistently, knowing your message is clear and resonates.

  • Having a simple, streamlined marketing plan that works for YOU.

I make marketing clear, simple, and stress-free so you can
focus on what you do best.

Your Path to Aligned & Effortless Marketing


Each of my four strategic services is designed to take you from truly understanding your dream client to fully embracing a marketing strategy & plan that feels natural, aligned, and easy to implement. Whether you need clarity on who you’re here to support, the right words to connect with them, support to define offers & packages to meet their needs or a full strategic plan to bring it all together, I can help. 


No matter where you are in your marketing journey, there’s a service designed to give you the clarity and confidence to move forward. These are not off the shelf packages - each one is tailored to your needs and aligned with how you would like your business to thrive.

CUSTOMER CLARITY

The foundation of your marketing strategy – Deeply understand who you can help the most.

Without a clear understanding of who your dream client is, your marketing will always feel scattered and ineffective. Customer Clarity gives you a deep insight into your ideal audience so you can confidently attract the people you can help the most and communicate your value to them effectively.

  • Deep dive into your ideal client – uncover their needs, challenges, desires, and decision-making process. 

  • Define exactly who you are best suited to support – ensuring alignment between your expertise and the clients who need it most. 

  • Develop a clear profile of your dream client – so you can confidently shape your marketing messaging and services to their needs.

This is for you if:
  • You feel uncertain about who your ideal clients are.

  • You’re struggling to consistently attract the right people.

  • You need a clear client focus before making any marketing decisions.

It’s time to stop guessing & start attracting dream clients.

Gain absolute clarity on who your audiencee is so you can build a thriving business with ease.

Let’s define your dream clients & start you on your path to effortless marketing.

£395

MESSAGING MASTERY

Craft the words that make your dream clients feel seen, heard & understood.

Even when you know who your ideal clients are, it can be hard to put into words why you’re the right person to help them. If you struggle to explain what you do in a way that feels natural and compelling, you’re not alone. Messaging Mastery helps you craft a clear, authentic, and deeply resonant messages—so you can attract & connect with the people who truly need you.

  • Uncover the words that feel natural and aligned – no more overthinking or second-guessing.

  • Create messaging that speaks directly to your dream clients – so they instantly feel like you understand them.

  • Develop content pillars & themes giving you clarity, direction & confidence for creating your marketing content.

This is for you if:
  • You feel stuck finding the right words to describe what you do. 

  • Your messaging feels unclear, inconsistent, or disconnected. 

  • You want to confidently express your value without feeling salesy or forced

Your work changes lives—your words should reflect that.


You don’t need to sound bigger, bolder, or louder. You just need the right words—the ones that feel like you and speak straight to the hearts of your dream clients. Let’s find them together.

 
Let’s craft messaging that makes your dream clients feel seen and ready to work with you.

£595

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SIGNATURE OFFERS THAT SELL

Turn your expertise into a compelling offer that attracts the right clients and makes selling feel natural, and stress-free.

If your services feel scattered, your messaging isn’t clear, or potential clients don’t immediately see the value in working with you, it’s time to craft a signature offer that truly sells.

 

Signature Offers That Sell helps you package your expertise into a clear, structured, and desirable offer that resonates with your ideal clients and makes marketing and sales feel aligned and authentic.

  • Express the soul of your work - Craft an offer that truly captures your expertise and the transformation you provide, so the right clients feel seen, understood, and drawn to work with you.​​

  • Create packages that feel aligned and inviting - Package your services in a way that reflects your values and clearly conveys the impact of your work—making it easy for your audience to say "yes" with confidence. 

  • Share your offer with authenticity -  Align your pricing, messaging, and delivery in a way that feels natural, so selling becomes a genuine invitation rather than pushy—allowing you to connect with your dream clients in a way that feels good.

This is for you if:
  • You struggle to clearly articulate what you offer and how it benefits clients.

  • You have multiple services but no structured, standout offer that positions you as an expert.

  • You feel unsure how to price and package your services for maximum appeal.

  • Sales makes you feel uncomfortable and less authentic.

It’s time to create an irresistible offer that makes your marketing simple and selling natural, so you can confidently attract and convert your dream clients.

£695

BRAND BLUEPRINT

Complete clarity, messaging & offers that align & attract your dream clients

The Brand Blueprint is more than just a strategy—it’s a comprehensive, structured approach that gives you everything you need to confidently market your business in a way that feels effortless and aligned.


This service is a complete package to help you develop your signature offer and refine your services or packages, so your dream clients can choose their perfect way to work with you.

  • Deep dive into your dream client & messaging – ensuring everything aligns with your vision and values. 

  • Signature Offer Development – crafting the core service or program that makes your business stand out.

  • Refining or creating new packages – giving your clients clear, compelling options that fit their needs.

  • Aligned marketing strategy & practical next steps – so you know exactly how to bring everything to life with ease.

This is for you if:
  • You’re ready for a fully aligned marketing approach that brings everything together to resonate with those you love to work with.

  • You need a clear way to position, package & share your services confidently.

  • You want a complete marketing strategy that feels natural, not forced.

It’s time to stop second-guessing and start marketing with confidence.

 

When your message, offers, and strategy are fully aligned, attracting the right clients becomes effortless.

Take the next step toward a business that feels aligned and attracts your dream clients with ease.

From £1,595

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BRAND ALL INCLUSIVE

The ultimate strategy & planning package to transform your marketing

For those ready to fully embrace marketing in their business with clarity, confidence, and a seamless strategy, Brand All Inclusive is a 4 month programme and provides everything you need to attract, nurture, and convert your dream clients effortlessly.


Includes all the elements of Brand Blueprint, with the addition of tech recommendations PLUS a 3-month implementation plan to gain real momentum with your marketing. This fully inclusive experience gives you the clarity, structure, and strategic direction needed to market your services and attract your dream clients with ease and confidence.

  • Ideal client definition & messaging – ensuring you have complete clarity on your ideal client, what they need, and how to communicate your value in a way that attracts and resonates effortlessly.

  • Refines your offers & pricing structure – crafting services that are aligned, irresistible, and positioned to attract your dream clients with ease.

  • Tailored marketing recommendations – expert insights on tools, automation, and processes to help you choose and implement with ease.

  • Focused support and accountability – guiding you through the strategic process over 4 months, so you have a clear path and can then implement your plan with confidence

This is for you if:
  • You’re ready for a fully aligned marketing strategy that makes everything feel simple and natural.

  • You need clear, expert 121 guidance to help refine your services, messaging, and marketing focus.

  • You want structured, high-touch expert guidance that ensures everything is positioned for success.

Now Is the Time to Thrive!

 

With me at your side every step of the way you’ll have the exact strategy, messaging, offer positioning and plan you need to market your business effortlessly and with confidence. This is the clarity, direction, and support you’ve been looking for.

If you’re serious about growing your business and want a step-by-step strategy designed specifically for you, let’s make it happen.

From £2,995

Book a no obligation discovery call

Not sure where to start? In just 30 minutes, I’ll help you get clear on your marketing, identify quick wins, and explore the best way forward.

Let's simplify your marketing
"We were keen to establish a brand that stood out from the competition and we consulted Emma early on in the process to benefit from her wealth of experience. She quickly understood the brief and the obstacles faced by a start-up business in the competitive world of recruitment & executive search. She has an excellent eye for detail, a no nonsense approach to branding and corporate messages and had a very clear understanding of our specific market, meaning she was able to come up with a marketing concept that worked. Emma works with clarity, openness, a sense of humour & 100% commitment. We have been delighted with the results to date."

Matt Cawood, Managing Partner - Start-Up Recruitment Company

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Wishing you could easily attract more of the clients you can help the most? 

Discover 3 simple steps to creating a Magnetic Message that naturally connects with your dream clients—genuinely, authentically, and without the stress of selling.

Download Your Free Guide and start your journey to effortless marketing!

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