10 Key Steps to Defining Your Ideal Customer PLUS Your USP

Knowing who your ideal customer is should be the first action in having a successful marketing strategy. Everything else then flows from this knowledge. This mini course guides you through the 10 key steps to defining your ideal customer and your USP (Unique Selling Point or Proposition). Taking the time to work through these in my cost-effective self-managed mini course will give you real clarity on these critical steps for any business to be successful with their marketing. This is a self-managed course with lifetime access so you can complete at your own pace. The real value is the workbook which, when completed, will give you a blueprint to use for all your future marketing. This course will allow you to: 1. Truly understand your ideal customer's pain points & how your services can help them 2. Be crystal clear on your unique place in your market 3. Gain knowledge & confidence with a signature offer to attract them The result? You can move on to creating clear messaging to attract your dream clients and your marketing becomes easier, quicker and way more effective!